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Business beyond borders : stories, tales and lessons learned from working in 100 cultures around the world
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| Testo a stampa (moderno) | ||
| Monografia | ||
| BID | UBO4920406 | |
| Description | *Business beyond borders : stories, tales and lessons learned from working in 100 cultures around the world / Dean Foster London : John Murray Business, 2025 XVII, 268 p. ; 24 cm. |
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| ISBN | 9781399822282 | |
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| Subjects | COMMERCIO INTERNAZIONALE | |
| Dewey | 382 COMMERCIO INTERNAZIONALE | |
| Publication place | Londra | |
| Publication year | 2025 | |
| Titolo dell'opera | Business beyond borders | |
| Abstract di polo | There is no excuse for cultural ignorance in the 21st century. The greatest factor affecting the success or failure of a global business is understanding the cultural differences that lie hidden, like minefields, in day-to-day work. Recognize and manage these cultural differences, and you accelerate your success; ignore them and they will undermine your global performance. Business Beyond Borders explains culture through the real-life stories of the author, resonating and bringing the cultural challenges inherent in global work to life. From negotiating with Bedouins in the Libyan Sahara, to managing a team of Brazilians in Rio de Janeiro, from out-running an earthquake during a keynote presentation in Mexico City, to losing a government "handler" in Beijing, each of the stories illustrates a critical cultural issue that global managers need to understand today. With a summary of the "golden global rules" that everyone working in the global 21st century needs to know, Business Beyond Borders is a celebration of what makes all of us around the world-all so different- simultaneously all the same. |