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Digital marketing strategy : an integrated approach to online marketing

Kingsnorth, Simon

2026

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BID UBO4923416
Description *Digital marketing strategy : an integrated approach to online marketing / Simon Kingsnorth. - 4. ed
London ; New York : Kogan Page, 2026
XVII, 416 p. ; 23 cm
ISBN 9781398622067
Author
Kingsnorth, Simon
Subjects MARKETING - Impiego [di] Internet
Dewey 658.872 GESTIONE DEL MARKETING. TELEVENDITA E VENDITA DIRETTA
Publication year 2026
Titolo dell'opera Digital marketing strategy.
Abstract di polo Ready to develop and implement a digital marketing strategy that elevates your career? Digital Marketing Strategy is a practical guide designed for mid-career professionals seeking to build credibility and lead with confidence. Written by marketing expert Simon Kingsnorth, the fourth edition of his top-rated manual offers detailed models and frameworks to help you apply strategic principles across AI integration, marketing automation and digital analytics. With fresh real-world examples and actionable tools, it empowers you to optimize your digital marketing efforts and deliver measurable impact. You'll learn how to: - Develop a strategic digital marketing plan using proven frameworks - Implement AI-driven tools to enhance campaign efficiency - Optimize marketing performance with data-backed decision making - Build career credibility through advanced digital marketing skills - New to this edition: Use AI to build a strategy, the metaverse, Web3 and NFTs, plus updates to data points, platform features and real-world examples With comprehensive chapters and supportive online resources, this guide equips you to navigate emerging digital trends while driving tangible results in your organization and career. Themes include: Digital marketing strategy, AI integration and marketing automation, Practical frameworks and tools, Career development and impact, Real-world case studies