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Pioneers : 8 principles of business longevity from immigrant entrepreneurs

Sillaman, Neri Karra

2025

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BID UBO4920344
Description *Pioneers : 8 principles of business longevity from immigrant entrepreneurs / Neri Karra Sillaman
Hoboken : Wiley, 2025
XIV, 238 p. ; 24 cm.
ISBN 9781394304059
Author
Sillaman, Neri Karra
Subjects IMPRENDITORIALITA'
IMMIGRATI - Attivita imprenditoriale
IMMIGRATI - Condizioni economiche e sociali
Dewey 338.04 PRODUZIONE. IMPRENDITORIA
Publication place Hoboken
Publication year 2025
Titolo dell'opera Pioneers
Abstract di polo In Pioneers: 8 Principles of Business Longevity From Immigrant Entrepreneurs, academic, entrepreneur, and consultant, Neri Karra Sillaman, delivers a one-of-a-kind exploration of the remarkable success of immigrant entrepreneurs. The author writes about how immigrants, often starting with limited capital and connections, have built iconic and enduring businesses. Sillaman combines rigorous academic research with compelling case studies and personal experience and narrative to uncover the principles that drive these stunning achievements.
Pioneers offers a blueprint for business leaders seeking longevity, profitability, and sustainability in the contemporary marketplace. You'll find:
- Strategies for building resilient businesses that embrace diversity and inclusion
- Explanations of the power of community and how you can leverage it for business growth
- Stories of the importance of creating a legacy that goes beyond mere profit
- Techniques and actionable advice to turn past failures into future success
Exploring the dramatic immigrant success stories powering such well-known brands as Chobani, WhatsApp, and BioNTech, this book is a must-read for entrepreneurs, business leaders, and anyone else interested in the dynamics of immigrant entrepreneurship. Pioneers is a transformative and inspiring business guide that will help you build a company that stands the test of time.