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Impact evaluation in firms and organizations : with applications in R and Python
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| Testo a stampa (moderno) | ||
| Monografia | ||
| BID | UBO4907259 | |
| Description | *Impact evaluation in firms and organizations : with applications in R and Python / Martin Huber Cambridge (MA) ; London : The Mit Press, 2025 VIII, 144 p. : ill. ; 23 cm. |
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| ISBN | 9780262552929 | |
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Note e bibliografia |
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| Subjects | SISTEMI ESPERTI - Impiego nella gestione aziendale | |
| Dewey | 658.4030285 GESTIONE GENERALE. DIREZIONE. Processo decisionale e gestione delle informazioni. Elaborazione dei dati Applicazioni dell'elaboratore | |
| Publication place | Cambridge <Massachusetts> | |
| Publication year | 2025 | |
| Titolo dell'opera | Impact evaluation in firms and organizations | |
| Abstract di polo | In today's dynamic business climate, organizations face the constant challenge of making informed decisions about their interventions, from marketing campaigns and pricing strategies to employee training programs. In this practical textbook, Martin Huber provides a concise but comprehensive guide to quantitatively assessing the impact of such efforts, enabling decision-makers to make evidence-based choices. The book introduces fundamental concepts, emphasizing the importance of causal analysis in understanding the true effects of interventions, before detailing a wide range of quantitative methods, including experimental and nonexperimental approaches. Huber then explores the integration of machine learning techniques for impact evaluation in the context of big data, sharing cutting-edge tools for data analysis. Centering real-world, global applications, this accessible text is an invaluable resource for anyone seeking to enhance their decision-making processes through data-driven insights. |